Audience Analysis Senior Specialist

Our requirements

• Experience in managing and delivering research projects.
• Experience in television audience analytics, including a strong understanding of key performance metrics, data relationships, and audience measurement methodologies.
• Well-developed communication and stakeholder management skills.
• Ability to derive actionable business insights and recommendations from large and complex datasets.
• Analytical approach to data interpretation, visualization, and presentation.
• Bachelor's degree or higher, with a minimum of 2-3 years of experience in the media industry.
• Fluent English, both written and spoken.

Your responsibilities

• Independently lead research projects from initial brief to final report, focusing on measuring the programming and marketing effectiveness of channels within the SPI portfolio.
• Provide direct analytical support to the Programming and Marketing teams through performance analysis, audience insights, and business recommendations.
• Conduct desk research on media and video marketing trends, including linear television, streaming platforms, and other video services in the Polish market.
• Support the manager in developing analytical tools and reporting solutions in collaboration with Data Engineers, leveraging Power BI, AI, and other technologies to enhance television analytics.
• Prepare trend analyses, competitive intelligence reports, and strategic presentations to support business decision-making and departmental objectives.

What we offer

• Competitive benefits: flexible hours, healthcare, and remote work options.
• Career development: access to training and collaboration with top media professionals.
• Creative environment where your input shapes high-quality content for a broad audience.
• Opportunity for professional growth and hands‑on experience within a large capital group
• Participation in the company’s strategic projects and cross‑department initiatives
• Supportive and collaborative company culture that values open communication and continuous learning

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of foreign language classes
• sharing the costs of professional training & courses
• life insurance
• remote work opportunities
• fruits
• corporate products and services at discounted prices
• integration events
• corporate sports team
• sharing the costs of a streaming platform subscription
• employee referral program

Grupa Kino Polska