(Summary generated by AI based on the full job description)
The project focuses on implementing Customer Data Platform (CDP) solutions and integrating marketing data across Europe. Required background includes CRM, Loyalty, Customer Data, Personalization, MarTech and hands-on marketing process knowledge. Main responsibilities include gathering and documenting business and system requirements, defining requirements for customer segmentation, audience targeting and campaign activation, mapping processes and data flows, and supporting testing and UAT. Experience with Adobe Experience Platform / Adobe Real-Time CDP is a plus.

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