Communication Integration - Programme & Campaign Manager

Our requirements

• Several years of experience managing integrated B2B marketing campaigns.
• Proven ability to plan, execute, and measure campaigns across multiple channels, including digital, content, events, and marketing automation.
• Strong understanding of B2B digital marketing tactics, including email marketing, content marketing, paid media, SEO, audience segmentation and personalization.
• Experience optimizing campaigns based on performance data and business objectives.
• Proven track record of running lead generation campaigns and delivering measurable results.
• Experience working with marketing automation platforms, especially Pardot / Salesforce or similar tools.
• Knowledge of CRM processes and lead management.
• Experience using analytics platforms such as Adobe Analytics or Google Analytics.
• Ability to interpret campaign performance data, identify trends, and provide recommendations for improvement.
• Experience directing agencies and creating marketing materials such as case studies, reports, presentations, digital content, social media materials.
• Ability to develop compelling customer journeys and storytelling across the marketing funnel.
• Experience creating content strategies tailored to B2B audiences.
• Practical experience using AI tools to support marketing activities, including content creation and optimization, audience segmentation, campaign personalization, predictive insights, intent data analysis.
• Understanding of AI search / generative search and how content strategies can be adapted to improve discoverability.
• Ability to use AI-driven insights to improve audience targeting and campaign effectiveness.
• Experience developing and executing ABM strategies, particularly 1-to-few campaigns.
• Ability to align marketing and sales teams around high-value B2B accounts.
• Experience creating personalized content and orchestrating multichannel account-based journeys.

Optional

• Experience in the food & beverage manufacturing industry or other industrial B2B sectors.
• Experience working in global organizations with multiple local markets.
• Experience collaborating with international teams and external agencies.
• Strong communication, stakeholder management, and project coordination skills.

Your responsibilities

• Support local markets in creating, activating, optimizing, and measuring marketing campaigns based on defined objectives and KPIs.
• Manage integrated B2B marketing campaigns across multiple channels from planning through execution and performance evaluation.
• Advise markets on how to leverage available content assets across different campaigns and customer journeys.
• Support audience selection, segmentation, and targeting strategies.
• Contribute to message house development and ensure the right messaging is delivered at each stage of the marketing funnel.
• Localize existing content assets and support the creation of new content pieces aligned with customer needs.
• Recommend appropriate go-to-market channels across paid, earned, shared, and owned media.
• Guide agencies in adapting content and campaign materials to meet audience and campaign objectives.
• Support markets in developing landing pages with engaging customer journeys and clear storytelling.
• Design and optimize marketing automation email flows and lead nurturing journeys.
• Create and analyze campaign reports using analytics platforms such as Adobe Analytics.
• Translate campaign data into actionable insights and optimization recommendations.
• Analyze previous campaigns to identify gaps across awareness, engagement, and conversion stages.
• Recommend improvements, content opportunities, and calls-to-action to attract and convert relevant audiences.
• Support coordination of selected Tier 1 programmes together with local markets.

About the project

SQUARE ONE RESOURCES sp. z o.o.