Data Analyst (CRM)

Our requirements

• Completed degree in (Business) Informatics, Data Science, Statistics, Business Administration (analytics focus), or a comparable field.
• Several years of experience in data analytics, preferably within CRM, loyalty, or marketing environments.
• Strong knowledge of SQL and Python (or R) combined with experience working with analytical datasets.
• Experience with BI and data platforms such as Databricks and Looker.
• Understanding of marketing analytics concepts such as customer lifecycle, segmentation, churn prediction, or next-best-action.
• Experience building scalable, production-ready data solutions and working with data engineering teams.
• Strong communication skills in English and Polish
• Openness to work in hybrid model and visit the Katowice office.

Optional

• Experience with AI-driven analytics or marketing automation tools.
• Familiarity with Customer Data Platforms (CDP) and campaign management systems.
• Experience in large-scale e-commerce or omnichannel environments.

Your responsibilities

• CRM & Loyalty Insights: As a Data Analyst – CRM, you are the analytical point of contact for our CRM Managers, supporting them in the planning, selection, and evaluation of CRM campaigns, marketing automation, and the customer lifecycle.
• KPI Ownership: To achieve this, you develop relevant key performance indicators (KPIs), standard reports, and ad-hoc analyses based on our Customer Data Platform. You work in close coordination with our Data Engineering team to design the required analysis datasets.
• Process Automation: You transform manual queries and data preparation tasks into automated pipelines (notebooks/workflows), thereby enabling business departments to conduct self-service analyses.
• AI Integration & Enablement: You evaluate, test, and implement innovative self-service and AI tools, serving as a mentor to guide the business departments in their daily use.
• Experimentation & Optimization: You support campaigns from hypothesis formulation to statistical evaluation (A/B testing) and derive actionable recommendations to increase Customer Lifetime Value (CLV).

About the project

What we offer

• Motivizer Benefits Platform to choose and manage all your benefits in one place. You receive a budget (550 PLN monthly). You can choose medical care package, meal tickets, sports cards (we have Multisport and on preferential terms, we have membership cards to one of the most popular Gyms), cinema tickets, shop vouchers, discounts and many more.
• Language Courses – you'll have access to a multi-language learning platform enabling you to practice you language skills and learn new ones!
• Regular and systematic further training opportunities - both internally and from external providers. We support your ongoing learning and development.
• Cooperation within an internal community is our everyday reality. We have networking events, coding challenges, and company parties for different occasions.

Benefits

• MEDICAL CARE
• BENEFITS PLATFORM
• TRAINING OPPORTUNITIES
• LANGUAGE COURSES PLATFORM
• COMPANY EVENTS

OBI SMART TECHNOLOGIES POLAND SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ