Marketing Analytics Specialist

Our requirements

• Education: Bachelor’s degree in Marketing, Data Analytics, Statistics, Business Intelligence or a related field.
• Experience: 2–4 years in marketing analytics, digital analytics or business intelligence; international B2B experience is an advantage.
• Practical experience with web analytics platforms (e.g., Piwik PRO, Google Analytics or similar).
• Experience creating dashboards and reports with BI tools (e.g., Power BI, Looker Studio or similar).
• Strong understanding of KPI development, campaign measurement and marketing performance reporting.
• Knowledge of CRM and marketing automation measurement principles is an advantage.
• Excellent written and spoken English. Knowledge of German is an advantage.
• Ability to interpret complex data, critical thinking, high attention to detail and data accuracy.
• Ability to communicate results clearly to technical and non-technical audiences; strong presentation skills.
• Ability to understand marketing objectives, consult stakeholders and build trusted relationships.
• Proactive in identifying optimization opportunities; curiosity about analytics technologies, AI and automation; solution-oriented mindset.
• Ability to produce process documentation, governance materials and to deliver training and knowledge-sharing.

Your responsibilities

• Build and maintain a global marketing analytics ecosystem that enables data-driven decision-making.
• Define measurement standards, KPI frameworks and reporting rules for marketing activities across the organization.
• Analyze the performance of digital channels (websites, CRM, newsletters, campaigns, events, social media) and translate results into concrete business recommendations.
• Design, develop and maintain global dashboards and recurring reports for management and marketing teams.
• Standardize reporting structures, KPI definitions and reporting logic across global and regional teams.
• Monitor data and tracking quality: implement and enforce tagging standards, campaign naming conventions and measurement frameworks.
• Diagnose tracking and data integration issues and coordinate resolution with relevant stakeholders.
• Analyze customer journeys across digital touchpoints, identify conversion barriers and recommend UX/campaign optimizations.
• Support marketing teams (including the Social Media Competence Center) in campaign measurement, KPI development and in training on dashboards and result interpretation.
• Present performance insights clearly and business-focused, generating actionable insights that drive optimization.
• Maintain analytics documentation, governance and best practices and promote a data-driven culture across the organization.

About the project

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of foreign language classes
• sharing the costs of professional training & courses
• life insurance
• flexible working time
• preferential loans
• corporate library
• extra social benefits
• employee referral program
• charity initiatives
• LinkedIn Learning

Dürr Group Services sp. z o.o.