(Summary generated by AI based on the full job description)
The project focuses on implementing Marketing Automation and MarTech solutions for B2C/B2B. Key technologies include AJO, Adobe Campaign, Braze, SFMC and CRM/CDP tools mentioned: Dynamics 365 Marketing, Marketo, Eloqua, Oracle Unity. Responsibilities cover designing and implementing marketing journeys, vendor and CDP assessments, executing omnichannel campaigns, building dashboards, and supporting change management and team enablement.

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