(Summary generated by AI based on the full job description)
The project focuses on developing and adopting a Customer Data Platform (CDP) across Europe. The role covers defining and building use cases for customer understanding, audience creation, personalization and customer activation. Required is at least 5 years in CDP, CRM, Loyalty, Personalization or MarTech, proven delivery from concept to implementation and advanced English and Polish. Main responsibilities include translating business needs into product initiatives, defining MVP and success metrics, prioritizing use cases and coordinating business, technology and marketing stakeholders. Experience with Adobe Experience Platform or RTCDP is a strong advantage. Offered benefits include private healthcare, a benefits cafeteria, car discounts and support for employee initiatives.

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