(Summary generated by AI based on the full job description)
The project focuses on customer communication and loyalty program within CRM and retention, tasked with shaping and migrating a tier-based loyalty program. Key tools include marketing automation (Emarsys) and transactional messaging. Responsibilities cover defining product vision, roadmap, backlog management based on data analysis and collaboration with multiple teams, including development and business. Knowledge of Agile methodologies and experience with migration or replatforming projects are required.

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