Senior SEO & GEO Specialist

Your responsibilities

• Creating SEO and GEO strategies for large international brands
• Managing SEO implementations across multiple markets simultaneously
• Preparing and conducting technical SEO audits
• Implementing and developing web analytics solutions: GA4, GTM, server-side
• Designing and developing data layers
• Analyzing data from GSC, GA4, BigQuery, and SEO tools
• Building dashboards and reporting models, including in Looker Studio
• Monitoring brand visibility in AI systems, including LLM Visibility and Share of Voice
• Analyzing responses generated by LLMs, including sources, citations, context, and sentiment
• Co-creating GEO methodologies and developing our internal tools and processes
• Automating SEO/GEO analyses and processes using APIs and AI tools

Our requirements

• At least 3 years of experience in SEO, Technical SEO, or web analytics
• English proficiency enabling you to comfortably lead meetings and present recommendations to international clients
• Strong understanding of how websites and search engines work, including crawling, rendering, indexing, JavaScript, HTTP, canonicalization, hreflang, redirects, and structured data
• Experience analyzing brand visibility in ChatGPT, Gemini, Perplexity, or other AI systems
• Very good knowledge of GA4, Google Search Console, and Google Tag Manager
• Experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or Senuto
• Experience in data analysis and the ability to derive business insights from data
• Experience creating dashboards in Looker Studio or similar tools
• Basic understanding of modern information retrieval mechanisms and LLM technologies, including embeddings, vector search, retrieval, and RAG
• Confidence in using AI and APIs for work automation, such as LLM APIs, GSC API, GitHub, Python/JavaScript, or AI coding tools
• Ability to clearly explain complex topics to both marketing managers and developers
• Ability to present and justify recommendations to clients

Optional

• Experience with server-side tracking
• Knowledge of SQL and BigQuery
• Practical experience with LLM APIs
• Ability to quickly prototype tools and automations
• Vibe coding

What we offer

• Work at the intersection of SEO, Data, and AI
• Opportunity to actively co-create the GEO and AI Search area
• Projects for large international brands
• Direct collaboration with clients’ IT, product, and marketing teams
• A maximum of 2–3 projects at the same time
• Real impact on the development of new services, methodologies, and tools related to GEO and AI monitoring
• A working model closer to a software house than a traditional SEO agency
• High level of independence and no micromanagement
• Opportunities to grow in AI, Data, and Technical SEO
• Fully remote work

Benefits

• sharing the costs of sports activities
• private medical care
• sharing the costs of professional training & courses
• life insurance
• remote work opportunities
• flexible working time
• computer available for private use
• preferential loans
• no dress code
• parking space for employees
• sharing the costs of tickets to the movies, theater
• holiday funds
• employee referral program
• charity initiatives

Recruitment stages

• 1.
  Weryfikacja CV
• 2.
  Spotkanie z HR i przyszłym przełożonym
• 3.
  Spotkanie z zespołem projektowym

MakoLab SA